2018 Kia Optima

Hugs curves. Turns heads.

With curves in all the right places, Optima’s exterior is a masterpiece of form and function. Aerodynamically sculpted and precisely calculated, its design details make Optima just as appealing to look at as it is to drive. Optima’s signature Tiger nose grill is as pulse-racing as it is eye-catching. Accented by the available LED headlights and LED fog lights, this is a sedan that demands attention. Dynamic Bending Light (DBL) and High Beam Assist (HBA) are also available as a part of Kia Drive Wise technologies to light up the road ahead. Available Dynamic Bending Light (DBL) illuminates around corners in conjunction with the amount of steering angle applied. The available High Beam Assist (HBA) goes one step further by automatically dimming the high beams when oncoming vehicles are detected.

Exhilarating,inside and out.

A thrilling Optima driving experience begins before you start the engine. The moment you slide behind the wheel, you discover a quieter, more spacious cabin loaded with the latest available amenities. The perfect environment for pure driving pleasure. The driver-side console features a clean, horizontal design that streamlines ergonomics and helps create a greater sense of space. Open the door and you’ll find a spacious, modern interior enhanced with bold accents, soft-touch surfaces and fine, premium stitching, all of which come together to create a sanctuary of quiet comfort and craftsmanship for you and your passengers. Enhanced cabin-sound insulation, improved body stiffness, re-contoured mirrors and sound-absorbing windows join forces to create a quieter ride. Nestle into superior comfort with available heated and ventilated front seats featuring cushion softness scientifically designed with varying firmness levels in key touch points, and supportive seat bolsters. The available 12-way power-adjustable driver’s seat, including 4-way power lumbar support, offers personalized comfort behind the wheel. Your front-seat passenger can also dial into the right position in the available 10-way power-adjustable passenger seat with 2-way power lumbar support. An available heated steering wheel keeps hands warm on the wheel during cold winter days.

Driven by details.

From fine, premium seats that make driving more comfortable to a spacious cabin full of refined features, Optima offers an extraordinary level of comfort and available amenities. The available rear side-window sunshades offer an even cooler cabin when you need it and helps protect passengers from sun glare. Stay charged no matter where you sit: the front console features two 12-V outlets and one USB port. The center console is available with two additional USB ports and a 12-V outlet conveniently located for back passengers.


Standard Blind Spot Detection.


At Kia, we believe convenience should come standard. That's why we've equipped every 2018 Optima with Blind Spot Detection (BSD) and Lane Change Assist (LCA). So, when it comes to locating vehicles in your blind spot, including when you change lanes, you have extra help without the extra cost. The Optima offers a suite of Kia Drive Wise technologies designed not only to alert you of potential accidents, but also to help avoid some altogether. Designed to help mitigate or avoid an accident, the available Autonomous Emergency Braking (AEB) will automatically apply the brakes if it detects a collision risk. Advanced Smart Cruise Control (ASCC) uses radar to maintain a predetermined distance from the vehicle ahead, helping to automatically slow or accelerate your Optima when appropriate. The available Forward Collision Warning System (FCWS) system activates and alerts you when your Optima detects a potential impact, encouraging you to decelerate. If you veer from your lane, the available Lane Departure Warning System (LDWS) will warn you with a visual alert and chime.


Innovation is not an option.


Kia continues to set the standards for value with advanced driver-assist technologies. And every 2018 Optima comes standard with Blind Spot Detection (BSD) with Lane Change Assist (LCA), Rear Cross Traffic Alert (RCTA), and the Rear Parking Assist System (RPAS).  Blind Spot Detection (BSD) System offers convenient visual and audible signals to help warn you of objects not in your field of view. Lane Change Assist (LCA) warns you when it detects a vehicle that's quickly approaching. Rear Cross Traffic Alert (RCTA) scans for objects moving into your intended path. If the system senses a potential hazard, it will give you audio and visual warnings. If the Rear Parking Assist System (RPAS) detects any stationary objects behind your Optima, it will alert you with an audio warning. Conveniently maneuver in and out of tight spaces like a pro. As a part of Kia Drive Wise technology, available Surround View Monitor (SVM) gives you a bird's-eye view around your vehicle. Plus, every 2018 Optima comes equipped with Rear Camera Display so you can reverse with confidence.


Stay in control and well-connected.


Standard subscription-free UVO connectivity with 7" Touch-Screen Display offers smart infotainment through an enhanced telematics suite and free smartphone app. Plus, you get hands-free command with UVO’s advanced voice-recognition technology. Learn more at www.MyUVO.com. The free UVO eServices app seamlessly connects your smartphone to your Optima, giving you access to 24-hour roadside assistance, vehicle maintenance requirements, and much more. Plug in your Android™ smartphone to send and receive texts, use Google Maps™, and access an array of apps. Learn more about Android Auto™ and download the guide. From sending texts or talking to Siri®, it’s the smarter way to use your iPhone® in the car. Learn more about Apple CarPlay™ and download the guide. Find points of interest with Local Search powered by Google™ (GLS™). Google™ Send-to-Car can send Google™ map destinations from your smartphone straight to your Kia. The Harman/Kardon® QuantumLogic™ technology transforms the Optima cabin into an astounding 7.1 channel surround sound experience through 10 speakers and 630 Watts. Clari-Fi™ restoration technology delivers music as it was intended to be heard. Listen to the Clari-Fi™ difference here.


Passionately designed. Obsessively crafted.


Watch as our Chief Design Officer, Peter Schreyer, shares some thoughts and insights on his philosophy as well as the evolution of the Optima.


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